Where’s The Authenticity?
Should I be surprised that most companies take their customers for granted? Yes, because today’s customers are more knowledgeable, better informed, and deeply self-aware than any other time in the modern era; leading to a hunger for authenticity in the products and services they consume. I make it easy for marketers to find me by spreading the appropriate keywords on my Twitter, Facebook, and MySpace profiles. I leave all sorts of clues for the behavior targeting bloodhounds; they have been following my scent across the web and still they can’t figure out how to showcase the authenticity of their product to me. The more I hope for my wants and needs to be satisfied magically by technology empowered marketers, the more disappointment encroaches on my wonderful world. I am the same consumer I was twenty years ago: curious, knowledgeable, and anxious to be sold on the merits, or sexiness, of a product or service. Stay tuned over the next few weeks as I share the winners and losers in the market to Mark challenge, hey hair removal products, you listening?
