April 2009
2 posts
5 tags
Authenticity: Criteria for Success with Mark...
A great strategic thinker, talented designer, and artist, Paula Bee, commented, “what are the criteria for success” for those seeking to market their product/service to my wants and needs? The criteria for successfully marketing one’s product/service to Mark Heyert are: 1) Completion of a transaction, 2) two or more mentions of the product/service to friends and/or family. Stay tuned as the...
9 tags
Where's The Authenticity?
Should I be surprised that most companies take their customers for granted? Yes, because today’s customers are more knowledgeable, better informed, and deeply self-aware than any other time in the modern era; leading to a hunger for authenticity in the products and services they consume. I make it easy for marketers to find me by spreading the appropriate keywords on my Twitter, Facebook, and...