March 2012
2 posts
February 2012
4 posts
January 2012
10 posts
December 2011
3 posts
October 2011
1 post
July 2011
2 posts
4 tags
Google Plus Is The Web
I haven’t spent more than a few hours on Google’s new social network Plus, but I already like it and want it to succeed. Many of you might remember my early crush on Google’s Wave and how that relationship ended in tears of frustration. This time things are different, really. Google has an elegant product that will surely evolve in ways that are fun and useful. Why do I want Plus...
May 2011
2 posts
6 tags
The Big Idea: They Say They Want It But...
“We’re looking for a big idea that will naturally tie in with the brand, a natural extension, something that feels right.” That’s an actual request from a major media agency and a request that is contradictory, wasteful and silly. The big idea is about change. Changes that will make folks sit up and pay attention, share with their friends and crow about on Yelp, Foursquare, Twitter and...
April 2011
1 post
March 2011
5 posts
8 tags
SXSW Day 2, the love continues
Day 2 and a huge amount of folks show up who are not officially registered, they’re here because it’s the place to be, or so they think so. I think so! Attended the Banking on Big Brands/Celebs for the Web panel in the morning and was surprised by what I took away. Surprise 1: agencies are increasingly looking for unscripted, talent heavy ideas to match up with brands – this because if the...
5 tags
SXSWi Day 1
The show is alive and well as far as I’m concerned. Many brands are sticking their necks out either by sponsoring new products and services or creating the environment for creative collaboration and fun. The show is not swamped with brand marketing messages, but rather with personal, marketing messages. One might say there is a collective rallying cry of “here I am, look at me, my...
February 2011
4 posts
Twitter backs off promoted tweets →
As I was saying in my previous post, it is/will be interesting to see how the Twitter ad products evolve.
I’m a fan of Twitter. I’m also unsure about the effectiveness of the promoted accounts and tweets, Coupon distribution may benefit from these offerings, but for the more savvy marketer will the ROI materialize? No matter what happens, it’ll be interesting to see what brands/companies use these products. Thanks to the folks at All Things Digital for making this video...
January 2011
5 posts
December 2010
9 posts
November 2010
2 posts
4 tags
Self Sorting
My hope is to always be a part of an honest group. Home, volunteer and leisure activities, and work, I am constantly striving to create, maintain and nurture honest relationships. Why do I strive for this honesty? Because without it I will spiral into meaninglessness and even with the denial turned up all the way, it will be difficult to make it through each day. I find the most joy is...