Mark Heyert Blog
I will be commenting on news of the day, cultural curiosities, and the wonders of media. Your input is welcome. Finally, please remember the immortal words of Saint John Coltrane “many are called, but few are chosen,” thank you for choosing to spend time reading, watching, and listening.
Apr 13
Apr 05
Where's The Authenticity?
Should I be surprised that most companies take their customers for granted? Yes, because today’s customers are more knowledgeable, better informed, and deeply self-aware than any other time in the modern era; leading to a hunger for authenticity in the products and services they consume. I make it easy for marketers to find me by spreading the appropriate keywords on my Twitter, Facebook, and MySpace profiles. I leave all sorts of clues for the behavior targeting bloodhounds; they have been following my scent across the web and still they can’t figure out how to showcase the authenticity of their product to me. The more I hope for my wants and needs to be satisfied magically by technology empowered marketers, the more disappointment encroaches on my wonderful world. I am the same consumer I was twenty years ago: curious, knowledgeable, and anxious to be sold on the merits, or sexiness, of a product or service. Stay tuned over the next few weeks as I share the winners and losers in the market to Mark challenge, hey hair removal products, you listening?
Jan 27
Jan 03
Dec 05
Dec 03
Nov 27
Nov 21
Sep 17
Aug 30
Reach out to me if you need help contacting your member of Congress, Govener or the White House.
Aug 25
Here is the latest street art located at the Haight and Masonic gallery. Leary For President 2008, could the two candidates learn something here?
Avenue A/Razorfish for sale
I’m perplexed by Microsoft’s apparent desire to sell Avenue A /Razorfish. Avenue A/Razorfish is one of the world’s premier digital advertising agencies that should be able to help MSFT grow in a very attractive (revenue generating) space. There’s talk that the WPP group is interested and that there may be an asset swap, WPP owns the 24/7 Open AdStream ad serving tool. Grabbing another ad server will not help MSFT in their battle with Google. Not only does Google own the Double Click platform, but they have recently launched Google Ad Manager and Google Ad Planner that are going to grab a lot of market share. Wake up Redmond, Avenue A/Razorfish is a peach and should be grown.
Aug 24
Aug 10
Jul 22
